Privacy Policy
Privacy Policy
Last Updated: August 25, 2026
Pretty Pickie Boutique (“Pretty Pickie,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit prettypickie.com, make a purchase, book an appointment, contact us, or otherwise use our website and services (collectively, the “Services”).
By using our Services, you acknowledge the practices described in this Privacy Policy.
Information We Collect
The information we collect depends on how you interact with Pretty Pickie Boutique.
Information You Provide to Us
We may collect information you provide directly to us, including:
- Name
- Email address
- Phone number
- Billing and shipping address
- Order and purchase information
- Payment confirmation and transaction information
- Account information
- Appointment or booking information
- Product reviews or other content you submit
- Messages and information you provide when contacting customer support
Payment information may be collected and processed by our payment providers. We generally receive information necessary to confirm and complete your transaction rather than your complete payment-card information.
Information Collected Automatically
When you use our website, certain information may be collected automatically, including:
- IP address
- Browser and device information
- Network and connection information
- Pages and products you view
- Items added to your cart
- Purchases and other interactions with our website
- Referring websites or advertisements
- Cookie and similar technology information
We may collect this information using cookies, pixels, APIs, and similar technologies.
Information From Other Companies
We may also receive information from companies that help us operate our business, including:
- Shopify
- Payment processors
- Shipping and fulfillment providers
- Appointment and booking providers
- Analytics providers
- Advertising and marketing partners
- Social media platforms
- Customer-service and technology providers
How We Use Personal Information
We may use personal information to:
- Process and fulfill orders
- Process payments
- Arrange shipping and delivery
- Manage appointments and bookings
- Provide customer service
- Manage customer accounts
- Process returns, exchanges, and other requests
- Communicate with you about your orders, appointments, or account
- Send marketing communications when permitted
- Measure and improve our website and Services
- Understand how customers interact with our website
- Personalize shopping and advertising experiences
- Measure the effectiveness of our advertising
- Detect and prevent fraud, abuse, and security issues
- Comply with legal obligations
- Protect our business, customers, and other parties
Shopify
Our online store is hosted by Shopify.
Shopify processes certain personal information to provide services such as our storefront, checkout, payments, security, analytics, and other ecommerce functionality.
Depending on the Shopify services and settings we use, Shopify may also process information to help improve services, personalize experiences, prevent fraud, measure advertising, or provide related functionality.
Shopify's handling of personal information is also governed by its own privacy practices.
Cookies and Similar Technologies
Like many websites, Pretty Pickie Boutique uses cookies and similar technologies.
These technologies may help us:
- Keep our website working properly
- Remember your preferences
- Maintain your shopping cart
- Understand website traffic and performance
- Measure purchases and other website activity
- Improve our Services
- Measure advertising performance
- Show advertising that may be more relevant to you
You may be able to manage certain cookies through our website privacy controls or through your browser settings.
Blocking some cookies may affect how certain parts of our website work.
Advertising and Meta Technologies
We use advertising and measurement technologies provided by companies including Meta Platforms, Inc., which operates Facebook and Instagram.
These technologies may include tools such as the Meta Pixel and Meta Conversions API.
We use these tools to help us:
- Understand how visitors interact with our website
- Measure purchases and other actions
- Measure the effectiveness of advertising
- Build advertising audiences
- Show advertisements that may be more relevant to customers
Depending on the services and settings being used, information provided to advertising partners may include website activity, products viewed, cart activity, purchases, device or browser information, and certain contact information that you previously provided to us.
Some privacy laws may consider certain disclosures of information for targeted advertising to be a “sale” or “sharing” of personal information even when no money is exchanged for the information.
Where required by applicable law, you may have the right to opt out of these activities.
You may also manage certain advertising and activity preferences through the privacy and advertising controls offered by platforms such as Meta.
How We Disclose Personal Information
We may disclose personal information when reasonably necessary to operate our business, including:
Service Providers
We may provide information to companies that perform services for us, such as:
- Ecommerce platform providers
- Payment processors
- Shipping and fulfillment companies
- Appointment and booking providers
- Website hosting and technology companies
- Analytics providers
- Customer-support providers
- Fraud-prevention and security providers
Advertising and Marketing Partners
We may provide or make certain information available to advertising and marketing partners to measure advertising, understand customer activity, personalize advertising, and improve our marketing.
When You Direct Us
We may disclose information when you request, direct, authorize, or consent to the disclosure.
For example, information may be provided to a shipping company to deliver your order.
Legal and Business Purposes
We may disclose information when reasonably necessary to:
- Comply with applicable laws or legal requests
- Respond to subpoenas, court orders, or other lawful processes
- Protect our rights or property
- Protect customers or other individuals
- Investigate fraud or illegal activity
- Enforce our policies or agreements
Information may also be transferred as part of a merger, acquisition, financing, sale of assets, bankruptcy, or similar business transaction.
User-Generated Content
Our Services may allow customers to submit reviews, photographs, comments, or other content.
If you submit information to a public area of our website, that information may become publicly available.
Please avoid posting information that you do not want others to see.
Third-Party Websites and Services
Our website may contain links to websites, applications, social media platforms, or services operated by other companies.
We are not responsible for the privacy, security, content, or practices of third-party websites or services.
We encourage you to review their privacy policies before providing personal information.
Security
We take reasonable measures designed to protect personal information.
However, no website, network, storage system, or method of electronic transmission can be guaranteed to be completely secure.
You should avoid sending sensitive or confidential information through unsecured communication methods.
How Long We Keep Information
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time may depend on factors such as:
- Whether you have an active customer account
- Whether information is needed to complete an order
- Customer-service needs
- Legal, tax, accounting, or regulatory requirements
- Fraud prevention
- Resolving disputes
- Enforcing agreements
When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it as appropriate.
Your Privacy Rights
Depending on where you live and applicable law, you may have rights regarding your personal information.
These may include the right to:
- Request access to personal information we maintain about you
- Request information about how your personal information is used or disclosed
- Request correction of inaccurate information
- Request deletion of certain personal information
- Request a copy of certain personal information
- Withdraw consent where processing is based on consent
- Restrict or object to certain processing
- Opt out of certain targeted advertising
- Opt out of the sale or sharing of personal information where applicable
- Appeal certain decisions regarding a privacy request
These rights are subject to applicable legal limitations and exceptions.
We will not discriminate against you for exercising privacy rights provided by applicable law.
We may need to verify your identity before completing certain privacy requests.
California Privacy Rights
California residents may have additional rights under California privacy laws.
Depending on whether those laws apply to our business and the particular activity involved, California residents may have rights including:
- The right to know what categories and specific pieces of personal information are collected
- The right to know how personal information is used and disclosed
- The right to request deletion
- The right to request correction
- The right to opt out of the sale or sharing of personal information
- The right to limit certain uses of sensitive personal information where applicable
- The right not to receive discriminatory treatment for exercising privacy rights
California law can treat certain disclosures for cross-context behavioral advertising as “sharing” even when personal information is not exchanged for money.
Where required, customers may use available privacy controls on our website or contact us to exercise applicable privacy rights.
Authorized agents may submit certain requests on behalf of California residents where permitted by law. We may take reasonable steps to verify the request and the agent's authority.
Marketing Communications
If you receive promotional emails from us, you may unsubscribe using the unsubscribe link included in the message.
If you opt out of marketing communications, we may still send non-promotional communications related to:
- Orders
- Appointments
- Payments
- Customer service
- Account activity
- Other transactions with us
Children's Privacy
Our website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13 in violation of applicable law.
If you are a parent or guardian and believe a child has provided personal information to us improperly, please contact us so that we can review the request and take appropriate action.
We do not knowingly sell or share the personal information of individuals under 16 in circumstances where applicable law requires affirmative authorization.
International Visitors
If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
Privacy and data-protection laws in those countries may differ from those in your country.
Where required, appropriate safeguards may be used for international transfers of personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- Our business practices
- Our website and Services
- Technologies we use
- Legal or regulatory requirements
When we make changes, we will update the “Last Updated” date shown at the top of this policy and take any additional steps required by applicable law.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:
Pretty Pickie Boutique
Email: hello@prettypickie.com
Phone: +1 (559) 825-7259
Mail: 184 E Via Del Parque, Fresno, CA 93720, United States